About
I build physical experiences that make brands tangible.
My career has spanned visual merchandising, creative direction, retail strategy and store experience, working with some of the world’s most recognizable fashion and beauty brands. From global retail environments and flagship stores to new store openings, launches and evolving product stories, I translate brand identity into experiences customers can see, feel and engage with.
I approach retail from both the creative and operational sides. I understand the power of a beautifully considered environment, but also what it takes to bring one to life- leading teams, partnering cross-functionally, solving problems in real time and translating creative vision into executable strategies across stores and markets.
My perspective was built through decades in retail and through experience across nearly every side of the business. That breadth has taught me when to lead with instinct, when to challenge an assumption, and when the most important contribution is asking the right question.
I believe the best retail experiences do more than present product beautifully. They give products context, create emotional connection and make the customer understand what a brand stands for.
That is the work I love to do.