RALPH LAUREN · NEW YORK CITY

Polo Fifth Avenue Flagship

MY ROLE
As Global Director of Visual Merchandising, I led visual strategy and execution for Polo Ralph Lauren’s Fifth Avenue flagship, translating the brand’s distinct lifestyle worlds into immersive retail experiences across multiple categories and environments.

Scope: Flagship Experience · Visual Merchandising · Seasonal Storytelling · Product Presentation · Cross-Functional Leadership

FLAGSHIP EXPERIENCE Translating Polo’s lifestyle into an immersive retail environment through product, styling, visual composition and spatial storytelling.
SEASONAL STORYTELLING Creating a cohesive seasonal point of view across apparel and accessories through styling, product hierarchy and layered visual storytelling.
PRODUCT PRESENTATION Balancing assortment clarity and visual impact through disciplined product presentation integrated with the architecture of the space.
BRAND EXPRESSION Bringing Polo’s heritage codes to life through layered merchandising, outfitting and product storytelling within the flagship environment.
DISTINCT BRAND WORLDS Adapting the visual language across differentiated Polo lifestyles while maintaining a cohesive experience throughout the flagship.
CATEGORY MERCHANDISING Using product density, outfitting and visual hierarchy to create an intuitive, commercially focused category statement.
DETAIL & DISCOVERY Layering accessories and collected details throughout the environment to create intimate moments of discovery within the larger flagship experience.
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Glossier · Retail Environments